I created this September presentation for a brainstorming session, convened by Bates’ IT, about our next-generation online presence.

Presentation outline

Blueprint for engagement

  • Start with powerful universal ideas.
  • Deepen involvement toward greater commitment: ambivalence and awareness toward participation and commitment.
  • Ultimately: build personal relationships.

Spectrum of engagement

  • This deepening of engagement obviously continues after recruitment.
  • Each time a Bates person or partner enters a new role, they begin a new phase of engagement.
  • Continuity is important at those potential “speed bumps.”

Goals of online engagement

  • Help Bates people connect with each other, across roles — student, faculty, staff, alumni — on campus or off.
  • Help people connect with the ideas that interest them the most: scholarship, research, narratives, events, places, groups, and service.
  • Draw constituents and friends into a satisfying and deepening lifelong experience of Bates that reflects and expresses core values.
  • Make online Bates ultimately portable, so that people can participate from anywhere, anytime.

Online engagement

  • Start with universal, persuasive messaging.
  • Learn what’s happening in areas of interest to you.
  • Visit public collaboration spaces and participate in the creation of new knowledge.
  • Make exchanges of value through online transactions.
  • Build personal relationships.

Shift in perspective

  • Functional perspective
  • Engagement perspective

Opportunities for improvement

  • Simplify publishing, usability, exchange, and findability
  • Integrate updates from community members
  • Provide formal and informal collaboration spaces, connect to larger social networks
  • Integrate transaction services into a consistent, intuitive interface

Principles of an effective online experience

  • Be dependable – anywhere, any time, any device
  • Be intuitive – simple publishing, searching, finding
  • Be useful – helpful information and instructions
  • Be engaging – appealing, personal, immersive
  • Be personalizable – up to date feeds on personal interests
  • Be sociable – online spaces for intellectual collaboration
  • Be meaningful – insight into what matters to you

Jay Collier

4 Trackbacks/Pingbacks

  1. By Home 4 objectives « Bates Online Media on 04 Mar 2009 at 1:03 pm

    [...] in Announcements As we redevelop Bates’ home site, we’re starting with the vision and principles we affirmed during the listening sessions last [...]

  2. [...] Principles of an effective online experience [...]

  3. [...] sessions with over two hundred students, faculty, staff, alumni, and parents to identify the most important things our constituents want from the bates.edu Web [...]

  4. [...] and move through their environment as changes are made over a long period of time, so, too, can principles of an online experience define how we make future decisions that will support the effortless movement of our constituents [...]

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