Principles of effective online experiences

  • Be dependable – anywhere, any time, any device
  • Be intuitive – simple publishing, searching, finding
  • Be useful – helpful information and instructions
  • Be engaging – appealing, personal, immersive
  • Be personalizable – up to date feeds on personal interests
  • Be sociable – online spaces for intellectual collaboration
  • Be meaningful – insight into what matters to you

Jay Collier

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