I’ve not heard this argument so well presented. It’s from Gerry McGovern.
“Early website management was obsessed with volume. Today, an increasing number of page impressions can mean a website is failing rather than succeeding. …
“Let’s say you launch a new product and there’s a problem with it, and you get lots of confused and annoyed customers coming to your website. Is that a good thing? Let’s say your website is so confusing that it takes 20 clicks to do something that can be done on a competitor’s website in 5. Is that a good thing?”
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Jay Collier